THE 12 RULES vs. JORDANETICS

   Our last post questioning Vox Day's claims about his publishing 'empire' drew some discussion across the Internet, and justly so. Some readers have been questioning his latest 'bestseller', Jordanetics, which is a supposed expose of Dr. Jordan Peterson. Vox made this claim for his publication back in November: 

    "In 'Jordanetics' political philosopher Vox Day delves deeply into the core philosophy that Jordan Peterson advocates both in his written works and video lectures. In doing so, Day methodically builds a shocking case that will convince even the most skeptical Jordan Peterson supporter to reconsider both the man and his teachings."

     Ever since the release of Jordanetics, Vox has been trumpeting that his 'expose' is selling #1 on Amazon and Kindle; and that Peterson and his followers are ignoring all of these supposedly "shocking cases" which Vox provides. But, as we saw in our last post, it's mathematically impossible for Vox to outsell Peterson. 

     Someone linked to our last post on the website Kiwi Farms (thank you to our readers there). One of their contributors who goes by the name of 'Flexo', provided some stats from Kindle which reveal the truth. On sites like Kindle, publishers can create categories for their works---which means that they can create niches where they have little or no competition. While Kindle doesn't provide sales numbers, they do provide sales rankings which don't include the parameters. Thus we find that:

The 12 Rules for Life by Jordan Peterson (1 year in print)  ranks #213th. 

Jordanetics by Vox Day (3 months in print) ranks #17,355th. 

     So, a year after its initial release, The 12 Rules is still in the Top 250 on Kindle, while Jordanetics---a the top of its release date---hasn't even cracked five figures in the rankings. 

     Based on the tax figures that Vox' Castalia House submitted to the EU Tax Authority, we calculated that combined sales for the Red Pills are around $955/month. Jordanetics sells on Kindle for $5.99. If these were the only sales that CH had during the last three months, the maximum number of Jordanetics sold couldn't be higher than 477 copies. In contrast, it's estimated that The 12 Rules for Life has sold over 2,000,000 copies as of December 31st. 

      Bear in mind that Vox won't release any actual sales figures, so we're making estimates based upon available information. But what clearly appears is that Jordanetics and Vox' attacks on Peterson are simply publicity stunts without any real substance.