The letter 't' is inverted as an upside-down Crucifix and the 's' letter in Jesus' name is written in Gothic runes---like the Nazi SS symbol.
The perverts running this company have concocted advertising slogans like "soft serve and beverage for sinners" and some of their desserts are called Pimped-Out Cones and Sweet Baby Jesus. Really brilliant stuff, guys.
Sweet Jesus is part of a conglomerate owned by the aptly-named Monarch & Misfits Company. They describe themselves as a "handful of rule-breakers rewriting the restaurant game."
Actually, looking at both the prices and the hideous-looking concoctions they serve, most people would boycott this joint regardless of one's religious beliefs. Seriously, just look at some of this garbage:
I feel nauseous just looking at these pictures. They don't look like delicious ice-cream at all. Ben & Jerry might have been a pair of flaming Liberals too; but at least they made high-quality ice cream. This stuff looks like something that marketing directors threw together without consulting any actual chefs.
And, I strongly suspect that this the whole angle behind Sweet Jesus. A place for people who care about such things to 'be seen'. One of the Kardashians ate there and recommended it. It's the perfect place for those who consider the Kardashians a public role-model.
Anybody interested in signing a petition protesting this chain's choice of names can find it here.